The goal of the virtuous cycle is to encourage participation and prosperity of individuals repeatedly. It starts with participation, participation from diverse people and their unique input on a certain service or product. This leads to having individual needs met and allowing for further participation with more extensive communication. This brings further attention and light to their demands, making it more mainstream and by extension, more affordable due to a wider market. This in turn increases individual prosperity and encourages further participate, ergo starting the cycle again.
