I'm pretty cheap and wouldn't normally spend $40 on car wax, but I think this might be worth it.  Previously I've used cheaper products like Turtle Wax or Nu Finish but the humidity is pretty low here and it always dried quickly and was a lot of work to remove - not to mention the messy dust left behind that required another wash to get rid of it.  But the Griot's Carnauba wax went on easily (and it smells *really* good) and was easy to wipe off.  In fact, it was so much easier that I not only waxed my new Civic but also my wife's Odyssey (and a minivan is a LOT more work than a small car).  And it's especially nice that you don't have to worry so much about getting the wax on the plastic or rubber trim since it doesn't leave a mark like other waxes.As for the finish, there was a small but noticeable difference on my brand new car, but there was a huge difference on my wife's van which she takes to a local car wash on a regular basis.  The water truly "beads up" more on the sections with the carnauba wax compared to whatever was previously used.  I don't think I can go back to using anything else now, but fortunately it looks like this tin will last a while.  (Also, one of the pictures shows a cloth and applicator pad but my order came with just the tin of wax and nothing else.)UPDATE 7/24/13: There is perhaps one drawback to the "superior beading action" with this wax - it leaves spots.  We don't get a lot of rain here in SoCal but a rainstorm the other night left a beautiful coating of beaded water all over my car in the morning.  Since I hadn't washed it in a week there was a light coating of dirt which soon gave my car a leopard-spotted appearance, even after a short drive on the freeway.  I'd noticed this a couple times earlier when the sprinklers had left water on one side of the car.  The water beads up so effectively that it doesn't "sheet" off very well.  I guess it's not a problem as long as I can keep it washed, but it's not as perfect in a real-world setting as I previously imagined.