the wax smelled GREAT!! I doubt they put any fragrance in it -- it just smelled so (faintly) flowery, perhaps like the tree it came from. Anyway, after getting thru that olfactory experience, I reveled in the sight of that beautiful flat plane of Carnauba wax and then got to work.I took a square of cheesecloth, folded it into eighths, rubbed a decent shmear of wax onto it and then using flat strokes, I waxed an area about 14 inches by 3, immediately buffing it with another folded square of cheesecloth to bring out the gloss and keep it from drying and turning white on my dark finish. I also added a fine mist from a spray bottle to further enhance the shine.THIS takes time and patience, and must be done (IMHO) in the shade for best results,  but the reward is great -- I can't wait to see how this finish looks in the rain! UPDATE- it rained and the water beaded up in little round beads of varying impressive shapes -- I realized however that each bead in the sunlight is like a magnifying glass which will intensify the sun's rays on my finish, so a wipe with a dry and thirsty beach towel helped remove most of the water beads (have no chamois right now). That would actually apply to any kind of wax job, and Griot's is no exception.Now my paint job is not the best, thanks to the local Auto Paint shop. But while using Griot's Garage 11029 Premium Carnauba Paste Wax I could actually SEE the metalflake in the paint come back to life.So I did the car, segments at a time, unfolding and using the same eight-fold square of cheesecloth about 4 times before discarding it. I took me a long time to wax the whole car, but it IS worth it. The chrome (the parts that were not rusted) gleamed. I need to get some steel wool and take care of the surface rust on the bumpers before waxing them any further -- however, the wheel trim (chrome) rings sparkled.I would think one can would be sufficent for about 3 applications, maybe less on a larger car. I store the can (which BTW opens and closes easily) in a cool spot close to room temperature.The price? WELL worth it.