Okay, so I'm a bit of a freak about keeping my Jeep's paint in good shape. I may get teased by others (many Wrangler owners wear their mud and scratches as a badge of honor) but I want that mud to wash off easily! More importantly, I want those tree branches to slide frictionlessly (is that a word?) along the freshly-waxed surfaces without being able to dig in hard enough to leave a scratch!  I also love the deep shine I can get on that dark green paint and the fact that when I wax it really well, people often initially think it's black instead of green; it's so glossy and reflective, you can't see the color as easily behind the colors of everything it's reflecting.Most often until now, I've been using the liquidMegiuar's Tech Wax 2.0, but I also have cans of both theTurtle Wax ICE Paste PolishandMeguiar's Cleaner Wax Paste. The Griot's Garage paste wax, at the time of this review, costs more than double the next most expensive item in that list.In terms of application and removal, I found it to be as easy to apply as the liquid Tech Wax and a little bit easier than the two pastes. The removal, if done at the recommended time just before it's completely dry, is actually the easiest of the four.  It may not be as significant of a difference as it sounds, but the difference is there.  If you allow it to dry completely it's about the same level of effort as all of the others.  Now, I've seen some reviews saying something along the lines of "there's no way it will last the advertised 14 waxes on even my subcompact car", and I really have to disagree.  To date I've done two coats on the Jeep, and if you look at the can you can hardly tell it's been used at all.  You don't need to spread it like frosting on a cake, just rub the applicator pad on the surface of the paste, even if you can't see it on the pad, as long as you're getting a solid haze on the paint you're using enough.I'm also happy to see that I don't seem to be getting marks on the black plastic components.  I already have plenty of them from using the other products (except the ICE) so a few more wouldn't have mattered, but luckily I don't have to worry about it.The price is high though. I almost don't want to recommend it because of that, and if saving money is a high priority for you then I can safely say buy something else.  Seriously, the Tech Wax is an excellent product that is just as effective at protection and gloss as this stuff is.  It's less than half the price, and it's available in a paste as well if that's your preference.  However, maybe you're the type that will think about the fact that you'll probably have this can for at least a couple of years, and spread over that amount of time, the price difference is pretty negligible. In that case, maybe try it out and see how you feel. Maybe the slightly easier application and removal will make it worth the extra money... just don't go into it expecting the wax to somehow give you a better shine than the others.  I can't tell the difference, and I doubt anyone else could either.