I think this was one of the first products I bought from Griot's back in 2003 when I started using their products exclusively.  Before this product, I was using Armor All, Black Magic, whatever Meguiar's had at the time, and a few other auto store brands.All the other products suffered from one problem...they were too shiny and greasy.  The Black Magic actually was the messiest of all of them as it had "plasticizers" in it.Now I want to make one point very clear and that is I believe certain car interiors actually look good with the "Shiny" look that you get from products like Armor All.  There are certain interiors however that should never look "Shiny."  For example, I think cars from the 80's and 90's actually look properly detailed with the shiny look just because of the design and materials from that time.  Picture the interior of a 96 Ford Mustang or a 96 Trans Am. Picture that rubber and plastic and then picture Armor All on it...I think that actually looks pretty good. Modern cars look good with a natural appearance or only a subtle sheen. The Griot's Vinyl and Rubber Dressing is for these cars. Imagine trying to put Armor All on the interior of a brand new BMW or Mercedes; it would make the interior look cheap and unsightly.The Griot's product can be applied with either their blue pad or you can use almost any other foam pad. What I like to do is actually take their blue pad and cut it in half and use just one piece to apply the product so that the sponge does not absorb too much product (As of 2012, Griot's has introduced a mini blue applicator pad which I think is perfect for application of this product.)  If you apply it with a cloth, I think the cloth will absorb most of the product. Griot's offers, or used to offer, these in wipes but I found those to dry out very fast.The Griot's dressing gives your interior a nice subtle sheen without any oily residue and it doesn't attract dust. This is due to the fact that the Griot's product is non-silicone based.  I find that certain interiors show more sheen than others and this is due to the texture of the vinyl or plastic.  For example, this product takes several coats to become visible when I apply it to my BMW dash but when I detail my dad's Toyota, one application is enough to bring that nice sheen.Regarding Tires:I would not use this product on any tires without a smooth sidewall.  If you have a family car, a truck, a minivan, or a vehicle that is equipped with standard all-season tires, skip this product and use Stoner's "More Shine Less Time." IMO, that is the best product to detail "Daily driver" tires.  The Stoner's is easy to apply via aerosol and has the correct amount of shine for these types of tires.  I stopped using Armor All on tires several years ago because it makes the tires look unrealistically wet and I think it looks sloppy; not to mention that it slings all over the place. Also most tires dressings that "Foam" up usually run down your tire and will stain your driveway.  The Stoner's is more controlled and the staining, if any, is minimal.Griot's Vinyl and Rubber Dressing is an amazing product for tires with a smooth-sidewall typically found on performance rubber with thinner side walls; it is also great for vintage tires found on collectible cars. I wouldn't use any other product on a car that I wanted to display or for a competition.  Just remember to properly clean the rubber before you apply this or any other dressing.  With the Griot's product, you don't just spray it onto your tire and leave it.  You spray the product onto your sponge pad and you buff it into the tire.  I would actually make at least two passes.  In the end, the tire should look clean, black, and have a sheen to it.  It took me a while to accept that good tires should never be shiny.  The effect is more understood when your vehicle is properly detailed --including the wheel well area.I want to share the following tip with you...It was brought to my attention that Lexol Vinylex performs similarly to the Griot's product for a fraction of the price.  I haven't tried it out myself but I have this feeling that the Vinylex might recreate the same look of the Griot's based on the fact that some of the dashboards that I have seen with Vinylex don't look shiny and look similar to dashboards treated with the Griot's product. Vinylex is also silicone-free.As far as the Griot's pricing of this product, I have never purchased the 35oz bottle as I think it is too much money.  The 8oz should easily detail the interiors of several cars and their tires.  Personally I just use this product for interiors and I use the Stoner's for all my tires.  I only apply the Griot's to my tires on special occasions as I don't find it cost effective or durable enough for daily drivers.It's a great product, it's unique to Griot's and I find it superior to any other rubber and vinyl dressing currently on the market.  Once you try it, I think you will like the results too.I highly recommend it if you are serious about detailing your car.