Quick Summary Review:I have both the Zubie and the Automatic, tested on a 2001 Olds Alero using an iPhone 5 with iOS7Pros for Zubie:The Battery Health Feature is good, and there are more car diagnostics.  This device isn&#8217;t Bluetooth dependent.It knows what the car is doing even when the cell phone isn&#8217;t there.  That&#8217;s nice for teenage drivers, or for checking on my car when parked in airport long-term parkingWith automatic, the app has to be on in the background, and the device will connect to the first user it sees.  If I go on a trip with my wife, Automatic might think that she is driving instead of meYou can share driver scores and car data with a group, which is useful for parents with teens.  My kids aren&#8217;t driving age for a couple of years, but when they turn 16 I&#8217;ll be looking for a product that supports this.Pros for Automatic:Both cost about the same up front, but the Zubie has a $99.99 annual service contract (because it uses the cell towers).  Because Automatic uses the cell phone for all transmissions, you only have to pay once.  Big PlusThe Automatic App is easier to navigateWith Zubie, the car is assigned to a driver.  All trips on the car will go to the assigned driver, regardless of who is actually driving the car.  You must actively change the active driver for the car, which is actually pretty easy to do, but easy to mess up.  There is no way to &#8220;fix&#8221; who the actual driver was after the fact.Crash Alert.  The device will alert pre-defined contacts and even an Automatic agent in case a crash is detected.Gas Prices.  It shows an estimated gas spent based on average fuel prices in the area.  Right now this functionality is limited, because it assumes a grade of gas and can&#8217;t be customized to what I actually paid for it.  It would be great if it knew I used 87 octane gas, when I fueled up, and what the price was at that station.It has audible feedback when you hard brake, hard accelerate, or exceed a speed.  These can be turned on or off, but can&#8217;t be tuned.  For example, Colorado has posted 75 speed limits, so exceeding a fixed 70MPH threshold isn&#8217;t valuable.Car location tracking:  This should be a pro for Zubie, I&#8217;m paying $99.99/year almost precisely for this reason.  However, time-after-time Zubie thinks my car is a block away (at a neighbors house) when it is clearly parked in my garage.  My cell phones are all properly detected in my house, but yet Zubie thinks my car is a block away.  That makes car location tracking useless!  Automatic knows where my car is, as long as I have my phone with me (which I always do)Both the same:Both products have limited functionality on a 2001 Alero.  My car just doesn&#8217;t send all of the signals that a new car does (i.e. Fuel Gage Level, MPG)Neither product has a good web interface, where you can set up your account, view metrics/data, etc&#8230;Conclusion:If I didn&#8217;t have smart phones for my family that I was already paying $150/month for, I&#8217;d be more positive for the Zubie.  That being said, I do have smart phones.  My smartphones and Automatic combined can do 95% of what Zubie and Zubie App can do (Car Location Tracking, Family Tracking, Driving Stats, Engine Health), and it can do several things that Zubie can&#8217;t (audible feedback, crash alert).  The 2 things that Zubie can do that Automatic can&#8217;t, only Battery Health is desirable. The other (tracking without a cell phone) is unnecessary for me.Since I have 2 cars, I&#8217;d end up paying $200/year (vs $200 once) to use Zubie.  That&#8217;s too much money for what is currently offered.  They need to find a way to either reduce the cost, or offer a 2-tiered product for those who don&#8217;t have a cell phone.  They state numerous times that they don&#8217;t make money off of the cell service, so they should find a way to eliminate it (or make it optional).Detailed Experience ReviewThe quick-start instructions were easy to follow.  First, I downloaded the app to the phone.  When I first opened the app, I was asked to create an account.  I was given the option to log-in from Facebook, which made the log in easy.  I was then prompted to create groups, which allow shared features.  I set up mine for my family.I then followed the instructions to activate the Zubie Key.  I liked that it used barcode scanning to detect the Zubie Key and Activation code.  It took about a minute to get my phone angled correctly to detect the 2-d barcode, but it worked.  It even detected by VIN barcode for my car, however I received an email about 10 minutes later saying by VIN barcode was invalid so I had to manually enter it.My family can be in my group without the app, but the value is more limited.  It does detect their location (like Find My Friends).  You can turn off location tracking within the app permanently (switch) or temporarily (up to 2 days).  Since I am using this with my family, I will leave the location tracking on (we have nothing to hide!).I took the car for a drive around the block, and when I came back home I looked at the stats.  For some reason, my car is shown parked a block away from my house (not anywhere near where I was driving).  This happens a lot.  I don&#8217;t have a lot of confidence in being able to find my car, when it says my car is 1-2 blocks away from reality.  Big minus.I&#8217;ve gone on several more drives, and I must say that the phone user interface needs some work.  Some of the features you need to &#8220;pull up&#8221; from the bottom,  which is nearly the same gesture on iOS7 to pull up the utility screen.  It is very frustrating to distinguish between the two gestures correctly.  Big minus.