Over the years, I have used a number of waxes, sealants, and protectants on my vehicles. I have used other Griot's Garage products for several years - including the Paint Sealant and Best Of Show wax (a carnauba wax in liquid form). I also continue to use other brands (Meguire's, Turtle Wax) because each product has a special nich.  I have been wanting to give the Premium Carnauba Paste Wax a try for some time, I finally did just that. I love it!!This is a solid paste wax, not a thick liquid. It is best applied with (and I recommend) a foam wax pad. You could get by with a terry wax pad, but it wouldn't be my choice.  The paste is solid, but also very managable when getting it onto the pad. Basically, the same way you'd work with a solid shoe polish... oh wait, NO ONE is going to get that reference! Just a simple light press and twisting motion with your pad onto the paste will do just fine. You don't need a lot - just a very thin coating.Apply as you would most waxes, with gentle circular motions - frequently overlapping the applied areas, and continuing to move the product around until the coating is very light and thin. This wax works wonderfully with an orbital machine, but can be done just as easily by hand. I've done it both ways, with no trouble. Carnauba wax is one of the hardest waxes there is, and will create a great protective barrier between your car's fine finish and the harsh elements it is subjected to every day.The protection is fantastic, and the shine is deep and brilliant. Water beading is outstanding. I cannot yet attest to the lifespan, but I will try to update this review later with that opinion. Griot's Garage is well known for making and selling products for "car nuts", of which I can be accused of being. If you care enough about your car's finish to take a big portion of your weekend on occasion to detail it - then you will likely fall in love with this wax. I did a full sized SUV without making much of a dent in the amount of product, so I assume that I should be able to get 10 full uses, or close to it.And no review of this product would be complete without commenting on the aroma. This stuff smells so good, my wife wants them to make candles out of it. Truly - this stuff smells amazing, and provides some geat aroma therapy for you while you get the car waxed!